Alex Mahon is the incoming Chief Executive Officer of Superstruct Entertainment, Europe’s largest festivals and live-music group. Superstruct owns and operates more than 80 festivals across Europe and Australia, uniting millions of fans through shared emotional experiences and memorable live moments.

From 2017 to 2025 she was CEO of Channel 4, the United Kingdom’s public-service broadcaster. Under her leadership the organisation completed a wholesale digital transformation, built the country’s biggest free streaming platform, lifted profits to record highs and grew digital revenues to almost one-third of total income, the best ratio in its global peer set.

As CEO of Shine Group she scaled the business from a single company valued at $40 million to a studio family of 30 creative labels across 12 countries that ultimately sold for more than $1 billion. As CEO of Foundry she more than doubled enterprise value ahead of the company’s $550 million sale, positioning its computer-vision and VFX software at the core of Hollywood and streaming content pipelines. Earlier strategic roles at RTL Group and FremantleMedia saw her drive cross-border M&A and export television formats to more than 40 territories.

Mahon sits on the board of Chanel Ltd, and previously served as Senior Independent Director of Ocado Group during the period in which it became the world’s largest pure-play online grocer with a peak market capitalisation of $20 billion. She has also co-founded an augmented-reality start-up and chaired seed-stage tech companies.

She holds a PhD in medical physics from Imperial College and began her career launching internet ventures for major retailers. She has sat on the UK Creative Industries Council, advised government on the creative economy, and is an ambassador for London Tech Week and an elected member of the Academy of Motion Picture Arts and Sciences.

Known for analytical clarity and decisive leadership, Mahon champions equity and diversity, having founded multiple women-in-technology networks and pioneered workplace policies on menopause and pregnancy loss. She grew up in Scotland, the United States and London, has worked across Europe and North America, and now lives in London with her husband and four children.

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