Alex Mitchell

Washington, Dc Metro Area

Alex Mitchell is currently working for Vistaprint as the Head of Websites and Identity products (Domains and Email Hosting). In this role, he's focused on building transformative and viral products for two diverse customer bases.

Alex is incredibly passionate about learning something new every day, whether it's a programming language, agile best-practice, or testing technique. As the manager of two development scrum teams, he is continually focused on driving growth through innovative product development, internationalization, and testing.

In prior roles at Webs and Vistaprint, Alex was responsible for building valuation, retention, and targeting models, profiling different segments of customers, and identifying marketing acquisition efficiency by segment and channel. At Webs, he primarily utilizes SQL, R, and Mongo in data access and manipulation.

Additionally, he is Series 7 and 65 Certified and a SAS Certified Advanced Programmer for SAS9.

Specialties: Analytics and Product Strategy, Growth Hacking, Relationship Value Analysis (LTV), Behavior Modeling, Data Mining, Ad-Hoc Analytics, Marketing Campaign Design, Test Design, Google Analytics.

  • Work
    • Analytics
  • Education
    • University of Michigan, Ann Arbor