Alexander Biesalski

Consultant and Public Speaker in München, Deutschland

Alexander Biesalski

Consultant and Public Speaker in München, Deutschland

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My mission is ‘Turning Brands into Value‘. With this claim I founded the management consultancy BIESALKSKI & COMPANY at the beginning of 2010. My aim: to establish a consultancy along with skilled people, that helps companies to systematically increase the success of their brand by using know-how and passion.

What is my conviction? A brand bundles everything one says or does. That’s why I see a ‘good name’ as a central factor of success and a valuable component of any company.

What is my job? Along with my team, that by now consists of more than 15 people, I support our customers in creating holistic corporate success with the brand – starting with the analysis, strategy development and positioning up to the implementation in the day-to-day business and the proof of brand importance in form of the monetary brand value. While doing so, my motivation is always to move something. Therefore the issue at heart for me is to use the brand as a positive driver of change processes. After all, if a brand makes a promise, it is up to everyone in the company to keep it.

Where do I come from? Parallel to my studies in industrial engineering and management I collected practical experience within Germany and abroad at the companies AEG Hausgeräte, HypoVereinsbank, GfK Marktforschung as well as the communications agency DAMM. Fascinated by the various disciplines, I applied at the Munich-based consultancy Dr. Wieselhuber & Partner in 1999 –the right decision, since it gave me the opportunity to learn about the complexity of brand companies. The basis for my current profession was established between 2001 and 2009, when I was substantially involved in building a consultancy for brand valuation. Ever since, my passion for the brand as a driver of corporate success has never ceased.

Who and what balances me? I like to spend my leisure time with my wife and our little daughter, our friends and family or hiking in the mountains. One thing that cannot be missing: a good espresso –preferably in Bella Italia.

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  • Work
    • BIESALSKI & COMPANY