Alexander S. Rose

Fayetteville, AR

Alexander S. Rose

Fayetteville, AR

I'm a doctoral candidate in Marketing at the Sam M. Walton College of Business at the University of Arkansas studying under Dr. Jeff Murray, pictured with me here. With a background (BA, MA University of South Carolina) in Sociology, my research centers on consumer culture and its relationship to marketing strategy. My dissertation is an exploration of brand equity at the intersection of the market and gift economy, in the particular context of contemporary craft brew festivals. The work is targeted at the Journal of Marketing.

I have taught Capstone Business Strategy, Introduction to Marketing Strategy, and Integrated Marketing Communications during my time at the University of Arkansas. In the future, I hope to teach a doctoral seminar on the philosophy of science.