Alexander Zeh

Alexander Zeh

I am a senior executive at GfK (, the 5th largest market research company in the world. GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

I have:

a proven record of success in senior level general and commercial management.

more than 20 years’ senior level experience in market research

graduate level of intellect with a higher degree in a management discipline and professional qualification

a wide knowledge of the market research industry

an understanding of management principles and techniques

political and presentational skills with an appreciation of the demands of conflicting interests and of meeting statutory requirements

a very high level of commercial awareness

leadership skills

excellent communication skills

excellent organisational skills

excellent analytical and problem-solving skills