Alexandra Deacon

As a keen enthusiast of all things digital, I am intrigued and besoted with the Social Media world. As a freelance Social Media advisor, I thoroughly enjoy discovering and discussing new media, and developing new theories in the online community.

I completed my Masters Degree in Media and Communications at RMIT, and received a Distinction for my Masters Thesis, where I explored the phenomenon of Media Catching - a concept involving a journalist's use of social media to develop stories without the assistance of PR practitioners - and how PR practitioners can overcome this phenomenon to regain further control over the PR/Journalist relationship.

When I'm not online, you'll most likely find me attending live music gigs, shopping more than I should, hanging out with my beloved dog and wandering the world with my friends.