Hey, I’m Alex(andra).

I’m all about using behavioural science for impact.

After founding and leading Which?’s Behavioural Science team, I joined the UK's financial regulator, the FCA, as their first psychologist to deepen its understanding of consumer, employee and firm behaviour, pioneering new ways to diagnose problems and design solutions.

Now heading up an amazing behavioural risk team at a large UK bank.

Outside work I co-host the Changed my Mind podcast, part of Stanford University's Depolarization Project. Another way to use behavioural science to make positive change. Click on the button above to read more about the Depolarization Project.

I was an elected Councillor 2015-2019.