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New York, NY
Like most people, I'm a lot of things.
I'm the daughter of a Sri Lankan ex-pat and a farmgirl from Northern Wisconsin. Being raised among different cultures has given me an appreciation for differing perspectives. It also just means I love to travel and experience new parts of the world.
I work in advertising for SS+K, forging relationships with a variety of stakeholders and motivating internal and external teams to get my clients the best results. I'm easily excited by new technology and smart ways to reach and engage with consumers. I'm passionate about strategy based on real insights and solid research.
I grew up in PR at Ketchum, helping clients reach consumers through earned media. I think a well-rounded view that considers all touchpoints is vital.
I'm also a research nerd a.k.a. former graduate student. When I was working toward my M.A. in Journalism and Mass Communication, I researched effective brand communication on social media platforms. My thesis focused on twitter, examining consumer-brand relationships and antecedents of positive and negative electronic word of mouth.
I'm hopelessly addicted to strong coffee and New York City, neither of which I plan on giving up soon.