is a graduate of Cardiff University with a BA in Journalism and her passion lies in creative writing, strategy and analytics, and creative thinking. Alexandra has worked on social media, mobile
apps and digital branding for clients such as BFF, Parker, Boy Meets Girl, Danskin and Elgin, among others. For every project, Alexandra brings her acute attention to detail, audience understanding, organization and analytical skills. Her ability to effectively multitask allows her to stay immersed in projects and still keep an eye on milestones and potential bottlenecks.
Alexandra loves seeing the growth of a brand online and understanding how each call to action and customer integration is benefiting. Before joining TCG , Alexandra worked in sports event management, held Executive Assistant roles at CEO level and held research roles in TV production at The BBC and Endemol.
Outside of work my passions lie in painting, writing short stories & poetry, foreign travel, films, theatre and entertaining.