Alexandra Willis

Content, Communications & Digital Strategist in London, United Kingdom

Alexandra Willis

Content, Communications & Digital Strategist in London, United Kingdom

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Award-winning content, digital and communications strategist currently employed as the Head of Communications, Content and Digital at the All England Club and The Championships, Wimbledon.

WEF Young Global Shaper; The Drum Digerati 2017; Sports Tech Young Exec of the Year 2017 ;Leaders in Sport Under 40 Class of 2016 ;Sport Industry NextGen Leader with Honours, 2016;Three-time Sport Industry Awards winner, four-time Sports Technology Awards winner, Webby Awards winner.

Currently employed as Head of Communications, Content & Digital for The AELTC, Wimbledon. Leading and overseeing strategy and execution of communications, content and digital for the All England Club, Wimbledon, winner of the 2016 BT SIA Digital & Social Media Platforms and 2014 BT SIA Sports Brand of the Year, across all communications touch points including digital, publications, broadcast, social media, consumer, PR, public affairs and internal.

Includes managing the award-winning strategy for AELTC platforms and assisting with external platforms to deliver content and communications that ensure the quality and image of the Club, The Championships and the Wimbledon brand are maintained, while growing reach, exposure and value through quality communication, storytelling and engagement.

Includes leading redesign of Wimbledon.com (winner of BT SIA Digital Platform of the year 2016), Wimbledon social media platforms (Twitter, Facebook, Google +, YouTube, Instagram, Pinterest, Vine, Weibo, WeChat), Wimbledon digital platforms (iPad, iPhone, Android, mobile), Wimbledon content platforms (Live @ Wimbledon Video and Radio (shortlisted for Radio Academy Awards and Broadcast Digital Awards in 2014, 2015, 2016), Wimbledon ecommerce platform (shop.wimbledon.com), Championships programme, Championships annual (shortlisted for Sports Book of the Year Awards 2014), email communications, and other publications.

Also includes digital marketing and commercial activation, broadcast marketing and content, operational communications, international brand development and intellectual property of the brand.

Former production editor and journalist for The Daily & Sunday Telegraph, former freelance journalist for sportingintelligence.com thesportcollective.com, www.australianopen.com, www.usopen.org, the Daily Express, BBC Sport online, the Independent Sports Blogs, Seven Publishing.

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  • Work
    • Wimbledon
  • Education
    • Oxford University