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H Alexandra Baez

Director in Palma de Mallorca, España

• ESADE Business School, Madrid, Spain, Master in Digital Business (10/13)
• Postgraduate in Tourism and Travel Management, Nottingham University, UK
• MBA Master of Business Administration, Cameron University, Oklahoma, USA
• Master of Economics and Finance. The University of Oklahoma. USA (3/95)
• Bachelor in Business Administration. Universidad Pontificia Católica Madre y
Maestra, Santo Domingo, Dominican Republic (2/92)
• Civil Innovation Lab, Santo Domingo R.D.,USA (8/2013- )
Position: Freelance Senior Consultant
- Our fields of work go from local communities to education and cultural projects,
including information society, disaster relief and social entrepreneurship.
• Agora Portlas ( 2012 - ) Palma de Mallorca, Spain
Position: Business & Management Professor IB Diploma
• Escuela Balear de Turismo Palma de Mallorca, España
Position: Business & Management Professor
• Start-up Online Projects (HIH/ Fun&Deal /Xpressmenus/Borbalan Dominicana)
(03/11 - ) Palma de Mallorca, Spain., USA, Dominican Republic
Position: Freelance Senior Consultant
− Marketing Online , Community Manager Blog & Presentations:
− E-commerce Strategies for Restaurants
− Software Adaptation to Spanish Market (Spain/Dominican Republic)
• The Hotel Factory (06/11- ) Palma de Mallorca, Spain.
Position: Freelance Senior Consultant
− Participation in different projects: e.g. Destination Marketing for the
Araucanía Region in Chile
− Financial Budgets/Forecasts
• Barceló Group ( 04/03– 03/11 ) Palma de Mallorca, Spain.
Position: Deputy Director-Financial Planning and Treasurer /Deputy Director
Innovation and New Projects /International Controller
- As Deputy Director of Innovation and New Projects at Barceló
Responsible for- Market research and- Competition benchmarking
- Transforming Treasury Department into a Revenue Center, changing
Policies (1-1,5 Mio€)
- Implementation and Control of Administrative accounting processes in
Head Office and Branches, and non-financial metrics management.
- Financial reporting and budgeting for the International Business Units.
(Barceló is present in 14 countries)
- Financial assistance to Ge

  • Work
    • Digital Consultant
  • Education
    • Mba
    • Mscs