Alex graduated from the University of Edinburgh in 2008 (with an MA in Ancient History, fact fans) where she was heavily involved with Bedlam Theatre (Edinburgh University Theatre Company).
She dabbled in acting and directing before turing to producing, spending the summer of her graduation year producing improvised comedy institution The Improverts at the Edinburgh Fringe Festival.
She has attended the Fringe in various guises since 2004, moving from acting to box office management before turning to comedy press & PR. She worked as a press assistant for Draw HQ in 2009, working with Miles Jupp, The Penny Dreadfuls, Anna & Katy, Will Andrews and Tommy & the Weeks.
She has also worked as an associate producer for award winning puppet company Pangolin's Teatime and in 2009 co-founded Matchbox Circus, an Edinburgh based theatre collective for young creative types.
A move to London in 2010 saw her go freelance, and work for The 99 Club, Canal Cafe Theatre, Riverside Studios & the marketing/PR department of Tower Hamlets College. She attended the Fringe that year as press manager for The Invisible Dot, working with acts including Tim Key, Alex Horne and Jonny Sweet.
She spent much of 2010/2011 promoting sketch comedy duo The Gentlemen of Leisure ("A comic force not to be ignored" - Chortle) and assisting comedy promoters The Fix on shows featuring the likes of Rich Fulcher, Cardinal Burns and Stephen Merchant. She has also worked at such lovely venues as Riverside Studios, Yvonne Arnaud Theatre, Assembly and Bedlam Theatre as a box office manager/supervisor. This has left her overly partial to spreadsheets & box office systems (including VIA, Spektrix and Patron Edge)
She is currently working at Impressive PR, working on accounts for the likes of Abandoman, The Boy with Tape on His Face, David Hasselhoff, Andrew O'Neill and Bradley Walsh.