Alexis Soubran

Alexis Soubran is the CEO of Minimalist Agency, one of Mexico’s leading independent digital agencies. With nearly a decade of experience scaling global brands across Mexico and Latin America, he has positioned Minimalist as a Google Premier Partner, Meta Business Partner, and one of the first four TikTok Marketing Partners in LATAM.

Soubran’s approach combines performance marketing, influencer marketing, and social media strategies with a strong focus on ROI and cultural relevance. Under his leadership, Minimalist’s 45+ expert team has driven growth for clients such as SharkNinja, AMD, Zeekr, Bitso, Miele, and Edenred, delivering measurable impact across awareness, acquisition, and conversion.

His work has earned industry recognition, including a Google Premier Partner Award nomination for performance excellence with Bitso, where Minimalist achieved a +400% increase in app conversions and +240% retention through Universal App Campaigns. For SharkNinja, Soubran led a multi-product influencer ecosystem in Mexico that scaled awareness and conversions simultaneously—achieving up to 4× KPI benchmarks and setting new standards in functional storytelling.

Beyond client success, Alexis is also the author of Oops, I Bought It, a book exploring the intersection of neuroscience, culture, and influencer marketing. He is a frequent speaker at industry forums such as Merca2.0’s National Digital Marketing Congress, Tulum Crypto Fest, and EDEM, and was recently profiled by Belmont Star as “The Definitive Marketing Maestro.”