With more than 20 years of experience and a reputation as a solid communications strategist, Alexis Davis Smith is a leader in Atlanta’s public relations industry. She is president and CEO of PRecise Communications, an award-winning Atlanta based public relations agency.
Managing the local and Miami offices, she is responsible for creating breakthrough communications programs for PRecise clients through the execution of media relations, multicultural PR, consumer brand marketing and special events.

Alexis has provided communications counsel for leading companies and organizations including Church’s Chicken, Spelman College, Cracker Barrel Old Country Store, the Atlanta Falcons and, No. 1 brands, Coca-Cola and Toyota. For Coca-Cola, she has led nearly 100 PR programs including the launch of the innovative Coca-Cola Fridge Pack. Her work with Cracker Barrel Old Country Store established a scholarship for history students at Spelman College, which will impact deserving students for years to come. Further, she helped more than 2,000 local homeowners receive life-changing advice through the 888-995-HOME mortgage foreclosure prevention program.

Prior to establishing PRecise Communications in 2000, Alexis was an account supervisor at Ketchum Public Relations, a top 10 global PR firm, where she traveled the world supporting several key consumer accounts. In 1998, she co-founded the agency’s African American Markets Group, the first-ever in-house ethnic marketing team created by an international PR agency. Her work since that time has established her a multicultural communications expert.

Alexis has received a number of industry awards over her illustrious career including one Silver Anvil, “the Oscar of PR” from the Public Relations Society of America (PRSA) and six Phoenix Awards from PRSA of Georgia. She is currently the president of the Black Public Relations Society of Atlanta and a former board of director for the Atlanta Business League (ABL). In 2012, ABL recognized Alexis as one of Atlanta’s leading female entrepreneurs. Years following, the group honored her as one of Atlanta's top 100 Black women of influence. Rolling Out magazine did the same in 2014. Alexis has shared her opinion on the importance of multicultural marketing in leading industry trades, PR Week and O'Dwyers.

A Philadelphia, Penn. native and proud graduate of Florida A&M University, Alexis has a passion for giving back to the next generation of public relations professionals and entreprene