The Avanti Group


the avanti group,, The Avanti Group Comment on Baidus $1.9 Billion Acquisition of Mobile App Platform


The Avanti Group are closely following the Chinese search engine, Baidu, as they settle on a $1.9 billion takeover of Chinas second largest mobile application platform, 91 Wireless.

The Avanti Group the equities research house based in Tokyo, providing professional trading and investment research solutions to institutional and private investors across the globe have recently drawn their investors attention to Chinas largest and most profitable search engine, Baidu, having further secured its stake in the countrys mobile computing sector by buying out all shares in the hugely successful appstore, 91 Wireless.

With current figures putting the number of mobile internet users in China at well over 550 million, expected to grow to over 750 million over the next year, this acquisition has put Baidu ahead of its competitors in a highly profitable market. Annual revenue from the mobile internet market was recorded at 150 billion Yuan ($24 billion) in 2012, analysts predict that the figure will double to over 300 billion Yuan ($48 billion) by 2014.

Baidus revenue comes almost exclusively from its function as a search engine, accounting for as much as 98 percent of the companys takings, and draws over 82 percent of traffic nationwide from searches made through PCs and laptops. Baidu Inc. were previously struggling in attracting traffic through its mobile app, so the purchase of the countrys second largest app platform serves a dual purpose, as well as incorporating existing users from 91 Wireless, the experience and expertise in mobile application development will push Baidu to the forefront of the market.

This latest acquisition by Baidu will play a pivotal role in the future of the company. Already far ahead of competitors in terms of revenue generated through PC internet searches, Baidu will now also be one of the major players in the rapidly growing, mobile internet market, said Andrew Taylor Senior Vice President of Mergers and Acquisitions at The Avanti Group.

Since the company was founded in 2000 it has seen unprecedented growth, with the first quarter of 2013 recording a 40 percent increase in total revenue and 5.6 per