Alex Schoepf-Marketing Automation

Director in Zürich, Schweiz

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Business- and Marketing Automation Manager with 20+ years of experience in international B2B marketing & business development and communication of technical products (Material Engineer background).

1 yr Schneider Electric

Local MarCom, PR, Digital Communication for several brands including APC (data center: critical power and cooling sstems) and Feller (electrical control, switches and sockets). Focus on digital transformation, marketing automation/ transformation to generate sales.

6 yrs BASF Construction Chemicals

Global Marketing Manager, Strategy process owner, Customer survey, Market intelligence

Branding, Marketing Mix, Communication, PR, Web, Apps, Image video, Media plan, Event planning

10 yrs Habasit

Global Product Manager

Build-up business unit from zero

Marketing strategy: Definition of product range, communication and price

Target group oriented marketing mix, focused on segments: Automotive, Fruit&Vegetables, Meat&Poultry and Built-up Cardboard as a new market segment for modular belts.

Sales release optimized: Product news flyers and press releases

Training concept, including key market value added sales argument

Sales Management big projects – follow-up system, warranty and service condition (e.g. spiral)

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  • #marketingdigital
  • #marketingautomation
  • #businessdevelopment
  • #businessintelligence
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