Alex Schoepf-Marketing Automation
Director in Zürich, Schweiz
Business- and Marketing Automation Manager with 20+ years of experience in international B2B marketing & business development and communication of technical products (Material Engineer background).
- Schneider Electric
Local MarCom Austria and Switzerland, PR, Digital Communication for several brands including APC (data center: critical power and cooling sstems) and Feller (electrical control, switches and sockets). Focus on digital transformation, marketing automation/ transformation to generate sales.
- BASF Construction Chemicals
Global Marketing Manager, Strategy process owner, Customer survey, Market intelligence
Branding, Marketing Mix, Communication, PR, Web, Apps, Image video, Media plan, Event planning
Global Product Manager
Build-up business unit from zero to almost 100 Mio $
Marketing strategy: Definition of product range, communication and price
Target group oriented marketing mix, focused on segments: Automotive, Fruit&Vegetables, Meat&Poultry and Built-up Cardboard as a new market segment for modular belts.
Sales release optimized: Product news flyers and press releases
Training concept, including key market value added sales argument
Sales Management big projects – follow-up system, warranty and service condition (e.g. spiral)