Alex Schoepf-Marketing Automation

Director in Zürich, Schweiz

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Business- and Marketing Automation Manager with 20+ years of experience in international B2B marketing & business development and communication of technical products (Material Engineer background).

- Schneider Electric

Local MarCom Austria and Switzerland, PR, Digital Communication for several brands including APC (data center: critical power and cooling sstems) and Feller (electrical control, switches and sockets). Focus on digital transformation, marketing automation/ transformation to generate sales.

- BASF Construction Chemicals

Global Marketing Manager, Strategy process owner, Customer survey, Market intelligence

Branding, Marketing Mix, Communication, PR, Web, Apps, Image video, Media plan, Event planning

- Habasit

Global Product Manager

Build-up business unit from zero to almost 100 Mio $

Marketing strategy: Definition of product range, communication and price

Target group oriented marketing mix, focused on segments: Automotive, Fruit&Vegetables, Meat&Poultry and Built-up Cardboard as a new market segment for modular belts.

Sales release optimized: Product news flyers and press releases

Training concept, including key market value added sales argument

Sales Management big projects – follow-up system, warranty and service condition (e.g. spiral)

  • Work
    • www.marketingautomation.tech