Alex Schoepf-Marketing Automation
Director in Zürich, Schweiz
Business- and Marketing Automation Manager with 20+ years of experience in international B2B marketing & business development and communication of technical products (Material Engineer background).
1 yr Schneider Electric
Local MarCom, PR, Digital Communication for several brands including APC (data center: critical power and cooling sstems) and Feller (electrical control, switches and sockets). Focus on digital transformation, marketing automation/ transformation to generate sales.
6 yrs BASF Construction Chemicals
Global Marketing Manager, Strategy process owner, Customer survey, Market intelligence
Branding, Marketing Mix, Communication, PR, Web, Apps, Image video, Media plan, Event planning
10 yrs Habasit
Global Product Manager
Build-up business unit from zero
Marketing strategy: Definition of product range, communication and price
Target group oriented marketing mix, focused on segments: Automotive, Fruit&Vegetables, Meat&Poultry and Built-up Cardboard as a new market segment for modular belts.
Sales release optimized: Product news flyers and press releases
Training concept, including key market value added sales argument
Sales Management big projects – follow-up system, warranty and service condition (e.g. spiral)