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Alex Sévigny, APR, MCIPR, PhD
Alex Sévigny is Director of the Master of Communications Management and Honours Bachelor of Professional Communication program, and an associate professor of communication studies and communication management at McMaster University. He co-founded the communication studies program in 2001. He is co-founder and executive director of the COMM-LAB: McMaster Communication Metrics Lab. He is also the co-founder and editor-in-chief of the Journal of Professional Communication, and the co-founder of the international graduate journal, The McMaster Journal of Communication, of which he has been faculty editor for eight years. His specialties are media and communication measurement, social media strategy and management, community building & fundraising, communications management and political communication. He maintains an active consulting practice outside the university alongside his academic work and is an experienced and frequent public speaker.