Alexu Toader

Art director and graphic designer born in Bucharest, Alexu co-founded the "Hello Menthol" multidisciplinary design studio in 2007.

In 2010, he and 2 other partners rented an industrial space and converted it to a cultural space, untitled "Atelierul de Productie".

He left this business in 2012 and focused on building a new project at the intersection of arts and hospitality.

After 5 years of working for both international and local brands and organising events and exhibitions we launched 2 new start-ups along side his parents and his brother, artist Andrei Argaetic: The "Imbold" Cultural NGO and "Acuarela" bistro.

"Plastilina" pop-up garden and "Acuarela Bufet" restaurant followed.

In 2016 we bought an old house in the remote village of Viscri, near Brasov, moved there and started restoring it.

We plans to open the first retaurant in the village in the reconverted barn with his wife by his side and frequent visits from family and friends.