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Alex Whitcroft


Alex Whitcroft is a multi-disciplinary designer focused on holistic sustainability, in particular community building and closed loop design.

He is the founder of &Share, a resource sharing web platform for enterprises, as well as being a certified Passivhaus Designer and running the small cooperative architectural studio AWB, working on affordable, closed-loop housing.

A Londoner by upbringing, he has travelled extensively and lived in various places, including Malawi and Missouri.

He studied architecture at Cardiff University – where he received a First and the Ty Alwyn Lloyd Scholarship at Bachelors and a Distinction and the Wyn Thomas Prize at Masters – writing his dissertation on closed loop manufacturing and steady state economics.

After which he spent two years living at D.R. Ecovillage, one of the US’s leading intentional communities, working with their land trust, designing a Living Building Challenge and LEED Platinum certified, strawbale community centre.

Now back in the UK he also sits on the Living Building Challenge UK Collaborative committee and is an occasional critic at Oxford Brookes University, and was involved writing the Imagine Cardiff Concept Report, a masterplan for Cardiff Bay.

As he describes it “sustainability must have just been in my bones. I’ve always practised and believed in it – long before I’d been told it was this thing call “sustainability”. It just was just the obvious approach.”

  • Work
    • Co-founder and Director at AWB Architects