Alfonso J Fernández

Montalbán, Córdoba, Andalucía, Spain

I love photography and tech, good people and better friends. Love to travel for work or leisure and develop myself in international enviroments. I love food, good food.

I’m a passionated of extra virgin olive oil. As far my family nows me and my brothers are the 5th generation of olive oil growers and producers. We still grow olive trees for olive oil production in Montalbán and Medina-Azahara boundaries in Cordoba.

I’ve been training sales forces, journalist and chefs about olive oil tasting and I can tell you this is one of my favorite things in the world. I've been named as speaker of the Promotional Plan of Olive Oil from Spain for USA, México and Australia.

I firmly believe that biggest olive oil competitor is ignorance and if consumers would know a little bit more about olive oil and it uses they would never go back to any other fat, vegetal or animal.

I hate nationalisms in olive oil and do suffer when nations limit the trade of olive oil. Olive oil is only 3% of the total fat consumption worldwide.

I hate distribution using olive oil as a calling product and lowing the margins or pressing the producers and brands to decrease the price and make the farmers sell without benefit.

I love diversity in varieties in olive oil and I do love good food, the final end of an excellent extra virgin olive oil.

Alfonso J Fernandez

  • Work
    • Founder of Sabor de España (Fine Food Fetishists)
  • Education
    • Master in Marketing ESIC (Sevilla)
    • Curso Internacionalizacion PYMES EOI (Sevilla)
    • Bachelor in Business Administration by European Unviersity (Brussels)
    • Técnico en Administración y Dirección de Empresas by ICADE (Madrid)