My love for surfing introduced me to the world of paddle boarding which has become a passion for the water sports enthusiast. After picking up the sport, I noticed other locals and tourists taking interest and quickly realized the market potential for a SUP business. Alfredo formed SUP Mexico and began selling boards locally to friends and businesses quickly increasing the sport's popularity in the area. Simply relying on word of mouth with little marketing efforts, SUP Mexico has sold approximately 300 boards to date. We are the largest distributor in Mexico for Stand Up Paddle boards, accessories and surf industry related products. I also own a SUP and Surf Retail Store.