Ali Sheik

PR and Events experience in the sports, fitness, consumer lifestyle, business, and entertainment sectors

I am a media and campaign strategist and help clients identify opportunities that offer value and awareness, weaving brand awareness into current news, cultural, and social topics.

I am a strategic thinker with a track record of developing and executing creative and effective PR campaigns and events. I am a skilled communicator with the ability to build relationships with clients, media, key influencers, and stakeholders.

I have worked at exciting, fast-paced agencies in London that showed me the value of developing clear objectives, being creative, setting targets, and moving forward as a team. Outcomes were always focused on delivering great results that had an impact.

I have always had an entrepreneurial streak and founded my own boutique PR and events agency on the South Coast, working across all aspects of the business. This has provided me with a deeper appreciation of working with clients and how to manage campaigns,

Having been fortunate enough to work with Wembley Stadium, The FA, PFA, Setanta Sports, Red Bull, Five Magazine (Rio Ferdinand), Spartan Race, O2 Arsenal/England Rugby, and the Danone Nations Cup - I have a natural passion for sport, especially football and boxing. I love the connection that can be created between fans and a brand in a way that ignites their passion and emotion.

But I’m also lucky that I can apply different strategic thinking and media awareness from working on campaigns for Omega watches, MGM/James Bond, Planet Hollywood, Swatch, Virgin Unite, Henri-Lloyd, Intersport, Pentland Group, Fat Face, and BnktotheFuture.

Being able to handle Issues and Crisis activity is also part of my skill set, as I’ve had to create reactive management plans and execute activities relating to different scenarios.