Alice Morgan

Ann Arbor, Michigan, United States

A Senior Moderator with Doyle Research Associates, Alice is passionate about qualitative research! She will ask the right questions, listen to your needs, and customize a study design to meet your research objectives and budget. Alice provides the full panoply of qualitative methods. These include in-person focus groups and in-depth interviews; online webcam groups and interviews, as well as bulletin boards, extended communities and online immersion; ethnographic research; idea generation; and social media analysis.

Alice’s moderating style is energetic and engaging, allowing respondents to feel at ease and have fun during the research session. She is experienced, dedicated, and business-savvy – traits that allow her to successfully translate her clients’ needs into meaningful research results.

• Experienced moderator with deep understanding of qualitative methods and execution.
• Strategic thinker who sees the big picture yet follows up on the details.
• Strong written and oral communicator with outstanding reporting and analytical skills.

Category Specialties:
Construction and Home Improvement
Business to Business
Consumer Packaged Goods

Method Expertise:
Qualitative Research In-Person (focus groups and IDIs)
Qualitative Research Online (bulletin boards, webcam groups, IDIs, and immersion)
Ethnographic Research (in-home, on-site, and shopalongs)
Social Media Analysis
Qualitative Meta-Analysis
Mobile Phone Research
Qualitative-Quantitative Studies

  • Work
    • Senior Consultant, Doyle Research Associates
  • Education
    • BA. Bryn Mawr College, MBA Indiana University, Riva and CPSI courses