Consultant and Specialist in Health, Pharma & Wellness Communications | Experience in Spain and International Markets

Communications professional with over 25 years of experience in strategic communication within the healthcare and pharmaceutical sectors, both nationally and internationally. I have led, managed, and implemented medical communication programs, pharma marketing strategies, public relations initiatives, and brand positioning.

Specialized in public awareness campaigns, social marketing (Libros Blancos®), continuous medical education, and internal communication. I’ve collaborated with top pharmaceutical companies such as:
Pfizer, Roche Pharma, Novartis, GSK, Sanofi-Aventis, AstraZeneca, Abbott, Merck Sharp & Dohme, Bristol-Myers Squibb, Bayer, Novo Nordisk, Zambon, among many others.

I’ve also contributed to health communication projects for major consumer brands committed to wellbeing, including:
Calidalia, Telepizza, Campofrío, Nabisco Iberia, Bocatta y Pans & Company, L’Oréal, Ordesa, Lacer, Nutricia, Hojiblanca, Danone, and others.I’ve worked closely with key stakeholders: scientific societies, patient associations, healthcare professionals, professional colleges, and public entities such as the Spanish National Health System (SNS).

My expertise spans the full product lifecycle—from Phase III to post-marketing—in a wide range of therapeutic areas:
HIV, cancer, diabetes, menopause, pain, obesity, mental health, dementia, hypertension, depression, glaucoma, as well as nutrition, lifestyle, dermocosmetics, oral care, and infant nutrition.

I’ve held senior roles at leading communication agencies including Bernard Krief Consulting, Sudler & Hennessey, GREY Group, and McCann Healthcare (CMG).

Education:
- Postgraduate in Pharmaceutical Industry Management – *IE Business School*
- Diploma in International Marketing – INTE (International Institute of Specialized Techniques)

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PHOTO: Not mine, but how I imagine it in my dreams. Berkeley, San Francisco, California (USA). Photo credit: Elena Zhukova