Alicia Rabassa

Consultant and Comunication Specialist in Madrid, España

Alicia Rabassa

Consultant and Comunication Specialist in Madrid, España

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Consultant and communication specialist with international and domestic experience (Spain) in brand strategy, pharmaceutical marketing and healthcare/wellness Communications/Public Relations.

I have 20 years´ experience in Medical Communication Programs : Public awareness programs ,Social Marketing in white papers (Libros Blancos ®) , Medical Training Programs and Internal Communication , for pharmaceutical companies in the world and Spain ( Pfizer ,Roche Pharma ,Novartis ,GlaxoSmithkline , Sanofi -Aventis , AstraZeneca , Abbott , Merck Sharp Dhome, Bristol- Myers Squibb, Bayer , NovoNordisk, Zambon ... as an example of many more companies ... ).

Also Health Comunication Programs for companies like Calidalia, Telepizza, Campofrio, Nabisco Iberia, Bocatta and Pans & Company, Lóreal, Ordesa, Lacer, Nutricia, Hojiblanca, Danone, etc. ....

I have cooperated with different stakeholders: associations and scientific societies as well as patients also included professional colleges and National Health System (NHS).

From prevention, to treatment and research, along the brand lifecycle from Phase III, with the most diseases: AIDS, cancer, diabetes, menopause, pain, obesity, senile dementia, depression, glaucoma, mental illness, hypertension...In addition to food-nutrition, lifestyle, dermocosmetics, oral care, baby food...

I have developed expertise on healthcare Communication programs in Bernard Krief Consulting, Sudler & Hennessey, Grey Group and McCann Healthcare (CMG) since 1992. I have a postgraduate on Pharmaceutical Industry Management in I E Business School and have a degree on International Marketing.

PICTURE:Not mine but it's like I see in my dreams .Berkeley ,San Francisco, California (USA) Photo credit: Elena Zhukova

  • Education
    • IE Business School (Instituto de Empresa)