Alidad Moghaddam

Director in London, United Kingdom

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I am a senior executive in the internet industry with significant experience in online and offline marketing, product development, business development, and strategy. I have a diverse background spanning start-ups, growth companies and Fortune 100 global enterprises in both the US and UK and am currently the European MD for Trainline for Business.

Before joining trainline, I was the Group Commercial Director and blinkbox Entertainment, a digital entertainment company owned by Tesco, where I was responsible for strategy and business planning, as well as supporting the divestment of the business from Tesco. Prior to blinkbox, I was part of the executive team at a private equity backed fin-tech company called Media Ingenuity, where I ran the marketing and product development teams. I managed marketing activity across various offline and online channels including TV, display, PPC, SEO, and email. I also developed and managed the company’s product development function. Prior to Media Ingenuity, I was part of the senior management team at Moneysupermarket.com, Europe’s largest finance and insurance aggregator, where I managed a newly acquired subsidiary, and also acted as product owner for the company’s credit comparison platform. I previously worked as a management consultant for Bain & Company in New York and London, and also held strategy and business development roles at American Express in New York. I have an MBA from Harvard and a BA with Honors in Economics and International Relations from Brown University.

Expertise: strategy, start-ups, online and offline consumer marketing, b2b sales, business development, strategic partnerships, special projects, agile product development (scrum master / product owner), creating product roadmaps, UX/UI design, user testing and optimization, performance analysis.

Other industry experience includes consumer finance, hospitality, real estate and management consulting.

  • Work
    • trainline.com
  • Education
    • Harvard Business School
    • Brown University