Alison Broomall

Red Bank, NJ

Alison Broomall

Red Bank, NJ

I have over 20 years of sales & marketing strategy experience across multiple industry sectors. I've led numerous enterprise marketing transformation efforts in Life Sciences, Financial Services, CPG, Automotive, and Retail clients. An industry veteran who has developed numerous multi/omni-channel marketing strategies, Customer Experience Management (CEM) programs, and enterprise marketing strategies that align with the needs of diverse customer populations.

I've worked in both large agency and consulting environments and have a deep understanding of the nuances and complexities of promotional marketing at both the brand and the enterprise level. Collectively, these experiences have made me quite adept at defning and measuring KPIs to assess and improve campaign performance, create optimized channel strategies and improve the overall customer experience.

  • Work
    • Practice Area Lead
  • Education
    • University of California, Santa Cruz; American Unversity
    • American University