Thanks for visiting Purely Genuine, I'm Alison and this is my blog. I'm a Utah interior designer and this is where I will share my passion for interior design, DIY projects, my favorite products and everything that inspires me. I'm new to being a stay at home mommy and I love it, but I'm branching out and starting my own interior design business Elate Designs. I love snowboarding, soccer, hiking and biking, listening to music, reading, watching movies, traveling, shopping, and spending time with my baby girl and husband. Thanks for stopping by!!!