Alix Colin
Brand manager in London, United Kingdom
Alix Colin
Brand manager in London, United Kingdom
Skills: market research/analysis, communication, PR, promotion, innovation, webmarketing, packaging, branding.
Brand Manager UK Magnum Ice Cream
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Global Assistant Brand Manager Magnum Ice Cream
Unilever - London
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Assistant product manager
HJ Heinz - Paris
6 months (April-october 2012)
- market analysis (Nielsen consumer and retail panels): monthly analysis of the KPI's of the brand and the competition.
- Communication: Creation of a brochure adressed to French doctors + PR management.
- Digital: help in the community management of the FB page and the roll out of the brand website.
- promotions: promotionnal leaflets and stickers
- packaging: help in the launch of a new packaging design (work with design agency + project management with the factory).
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Global Assistant Brand manager
Danone Baby Nutrition - Amsterdam
1 year (February 2011 - January 2012)
- Market analysis (Nielsen panels).
- help in the roll-out of a new brand design worldwide.
- help in the organization of DBN's bi-annual conventions (project management with event agencies)