I'm a self-confessed geek, and I love technology. Currently, I'm working as a freelance research analyst and editor specialising in producing digital marketing reports and content, but I'm also a blogger, a keen foodie and a mum of two.

Prior to motherhood, I worked as a Research Manager for digital marketing training and research house, Econsultancy.

At Econsultancy, I produced research on a wide range of digital marketing disciplines, including social media, email marketing, web analytics, social gaming, mobile marketing and much more. I also wrote content for Econsultancy's blog: https://econsultancy.com/author/aliya-zaidi/.

My passion is writing, and I have written about digital marketing as well many other topics at https://evolutionlondon.wordpress.com/.

When I'm not writing about online marketing, I love healthy food, cooking, and eating out.

I'm also Head of Content for Shespeakswehear.com, a platform aimed at empowering Muslim women to share their voice, unadulterated, without agenda or prejudice. You can read my posts here: https://shespeakswehear.com/author/aliyazehra/.

I have a penchant for finding good restaurants, trying new types of cuisine, and making up recipes. Basically, I'll try anything as long as it's halal.

You can read my tweets at http://twitter.com/aliyazaidi, or follow my Instagram account at http://instagram.com/aliyazehra, where you will mostly see pictures of food.