ALIZA LICHT

I'm an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. As the founder of Leave Your Mark, a multimedia brand and consultancy, I leverage over 25 years of marketing, communications, and digital expertise from the fashion industry to advise businesses and coach individuals on brand strategy.

In 2009, as an early adopter and one of the first fashion influencers, I created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality with over 1.5M fans worldwide—my reveal as the person behind the Twitter handle generated over 230M media impressions.

That online presence led to my first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (Grand Central Publishing, 2015), which delivers global career mentorship and advice. It ranks on Book Authority's "100 Best Career Development Books of All Time" every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities.

In 2019, Leave Your Mark's success inspired the launch of my podcast by the same name, which has garnered over 1 million downloads to date. I am proud to be recognized as one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches."

My new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.(Union Square & Co., 2023), is a comprehensive guide to personal branding. As a keynote speaker, my talk on "Establishing Your Personal Brand at Work to Drive Success" and corresponding workshops leave audiences focused on professionally leveling up and understanding how they're being perceived.

I am regularly featured in the media as an on-air talent and subject matter expert. My appearances include Good Morning America, The Today Show, E!, Bloomberg, Cheddar, Good Day New York, and more. I have also contributed to articles in the Harvard Business Review, The Wall Street Journal, Time, Fast Company, Forbes, and countless other media outlets.

Outside of work, you might see me walking on the Upper East Side of Manhattan, where I live with my husband, two children, and two dogs. Watch my morning routine coupled with personal branding and career advice every morning @alizalichtxo on Instagram and TikTok and @alizalicht on X (Twitter) and Threads.