ALIZA LICHT

Author, Founder & President, and Consultant in New York

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Aliza Licht is a fashion industry veteran and the founder and president of LEAVE YOUR MARK LLC. She currently works as a branding, communications and digital strategic consultant and board member to brands at the intersection of fashion and technology.

Licht was formerly the long-time SVP of Global Communications for Donna Karan International, responsible for overseeing the worldwide strategy and creating some of the most talked about public relations campaigns in the industry. She is most known for her work as the voice of DKNY PR GIRL®, an award winning Twitter personality that she created. Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and organic Twitter community of 530,000 followers for DKNY from 2009-2015. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in "PR Girl Revealed as PR Executive."

Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK is a virtual mentorship that teaches career success through building one’s personal brand. LEAVE YOUR MARK has sold over 30,000 copies since May 2015 and has been translated into Spanish and Chinese editions. Her new subscription newsletter, BLACKBOARD, continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. Licht is a frequent public speaker on the power of social media and building your personal brand.

Licht has been featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is an inaugural TEDx Times Square speaker, a five-time Fashion 2.0 award winner, has been profiled many times in the media including, The Wall Street Journal, USA Today, Business Insider, MSNBC, Yahoo, Mashable, U.S. News & World Report, Good & IBM’s Figures of Progress, E! News, In Style, and many others. She was named one of Time's "Six Women Who Rule the Fashion World", Fashionista.com has included Licht in their “50 Most Influential People in NY Fashion” and The New York Daily News listed Licht as #30 in the “Top 50 Most Powerful Women in New York.”

  • Work
    • LEAVE YOUR MARK LLC