Al Krueger

Innovation Leader in Milwaukee, Wisconsin

Al Krueger

Innovation Leader in Milwaukee, Wisconsin

I am a starter, leader and design thinker who has launched and led three companies as well as worked in and consulted within large corporate and enterprise environments throughout my 18-year career.

During that time, I have established a track record for being a driver, creating change, bringing ideas to life and, frankly, getting sh!t done through hustle, iteration, grit and smarts.

My skills include: crafting exceptional top-level strategic and holistic vision, president/ceo-level leadership, creating balanced revenue models, leading innovation processes, leveraging design thinking in startups, enterprise and Fortune 100 settings, driving positive revenue and sales, building and leading teams and creating cultures that foster innovation and success. All with a human-centered perspective.

In 2014, I developed, co-founded and led Knihter, ("rethink" spelled backwards) a tech + digital venture group in Milwaukee, Wisconsin that builds, launches and runs new companies. In my role as managing director, I developed and oversaw our vetting process, operations, negotiations and nearly $1M in investment and value contributions.

Out of Knihter, I engineered and led the relaunch and served as the president of hankr, the mouthwateringly-visual, food-finding company. Originally known as Food Mood, the company had stalled prior to my arrival and I drove a strategic pivot of the company, fully redeveloped the brand and identity and successfully relaunched it into multiple markets and drove revenue and use success. It was a successful proof of the hankr MVP and set up for long-term success.

Prior to these ventures in 2007, I founded, led and grew Comet, a brand and digital agency. In 2010 we merged with a larger advertising and design agency and two years later, I executed a positive exit.

Outside of work, I am the husband of Jennifer and the father of three great kids, including twin daughters. I am also an elite competitive cyclist and am especially passionate about cyclocross racing (see photo), in which, I am a multiple-time state champion, state series champion and compete nationally.

  • Work
    • brand creator