I’m a builder, leader, and human-centered systems thinker who has spent my career creating what didn’t exist—launching companies, transforming teams, and helping complex organizations design experiences that work better for the people they serve. Whether in startups, venture studios, or large healthcare systems, I’ve always worked at the intersection of insight, strategy, design, and execution to turn ideas into meaningful impact.

Most recently at Highmark Health, I led service design and experience transformation across end-to-end journeys for a $30B integrated health system. I rebuilt and scaled a global research and design practice, modernized digital and omnichannel experiences, and delivered measurable results—including a 60% increase in delivery velocity, $7M in incremental revenue, reductions in call-center volume, and $1.5M in annual savings through redesigned operating models and internalized research capabilities. I also launched AI-enabled insights operations, orchestrated journey and portfolio-level strategy, and strengthened team culture.

Before Highmark, I built systemwide human-centered design capabilities at Advocate Aurora Health and co-led innovation efforts across new care models, virtual workflows, and organizational transformation. Earlier, I founded and led three companies—including a digital agency, a venture studio, and a food-tech startup—where I developed revenue models, built teams, shaped culture, and scaled products from concept through growth.

My work centers on enterprise experience strategy, journey orchestration, service design, digital product strategy, AI-enabled tooling, research and insights, and organizational transformation. I’m known for bringing clarity to complexity, aligning cross-functional leaders, and helping organizations move with purpose.

Outside of work, I’m a husband, father of three, and a longtime competitive cyclist and more recently a runner—an endurance mindset that shows up in everything I do.