Alla Rachkova

marketing and advertising

Alla Rachkova

marketing and advertising

I fuse brands knowledge with new trends in marketing, media digital communication, business data.

My passion is to create meaningful advertising and develop brands.

14 years in - advertising agencies: Bates Saatchi&Saatchi, Leo Burnett, BBDO, HAVAS.

8 years in - marketing and brand communication in international companies.

Portfolio:

2020 Effie nominee MTS Sputnik TV

2019 Russian Financial Award - Best creative campaign for MTS Bank Cashback

https://www.sostav.ru/publication/khek-lyubov-keshbek-mts-rasskazala-zachem-dmitrij-nagiev-khodit-v-supermarket-38842.html

2018 MTS Sputnik new project launch

https://www.sostav.ru/publication/nagiev-i-malikov-stali-muchenikami-stseny-v-reklame-mts-34527.html

2018 RBC ru TV B2B PR special project creation for digital business services MTS products: IOT, AI, Big Data, Mobile, E-Clouds and System integration

2017 Fruit-tella Tempties launch for Perfetti van Melle

http://willad.ru/kompanii/havas-life-sozdali-dlya-fruit-tella-nu-ochen-sladkij-rolik

2016 Jacobs Millicano coffee brand for Douwe Egberts

https://youtu.be/EYZW1zk4NjI

2016 Siberian Crown beer brand for AbInBev

https://www.youtube.com/watch?v=t-PAXFV3IR8

2015 Klinskoye beer brand for AbInBev

http://www.advertology.ru/article134134.htm

Xzibit https://vimeo.com/129895677 Digital E-Shop

https://www.sostav.ru/publication/xzibit-prodolzhaet-prokachivat-17106.html

PSA PEUGEOT new advertising platform launch

PSA "PEUGEOT as never before" campaign development

GM Opel for General Motors

http://www.advertology.ru/article37151.htm

Golden Europe Effie Award Brand Naturella Launch for Procter & Gamble in Russia.

I develop business and drive sales by leveraging progressive digital technologies, 360 marketing strategies and creative advertising.I believe that international cooperation and team spirit is the right way to the future.

My interests are: creativity, advertising, art of all kinds, exploring the world. I am fond of marketing jobs’ functions, international management, cross-functional business development projects, AI, big data, modern technologies, foreign affairs, Belgium, Netherlands, France, China, travelling.

  • Work
    • Continue work in Marketing and Advertising
  • Education
    • MGIMO
    • Moscow Government University of Foreign Relations
    • Specialisation: Marketing and Economics