Alla Rachkova

Marketing, Project management, and Traveling in Москва, Россия

Alla Rachkova

Marketing, Project management, and Traveling in Москва, Россия

View my portfolio

Marketing, advertising and business development professional.

6 years in - Marketing and Brand management in international and local companies.

12 years in - Advertising agencies in client service: Bates Saatchi&Saatchi, Leo Burnett, BBDO, HAVAS.

My strengths are in execution of complex multifunctional business roles for project management within new agile company models.

I fuse solid marketing, brand advertising knowledge with on-the-edge new digital, agile management needs. I believe that international cooperation and team spirit is the right way to the future.

My interests are: international management, cross-functional business development projects, marketing digitalisation, AI, big data, modern technologies, foreign affairs, Europe, travelling.

Portfolio:

2017 Fruit-tella Tempties launch for Perfetti van Melle http://willad.ru/kompanii/havas-life-sozdali-dlya-fruit-tella-nu-ochen-sladkij-rolik

2016 Siberian Crown for AbInBev

https://www.youtube.com/watch?v=t-PAXFV3IR8

2015 Klinskoye for AbInBev http://www.advertology.ru/article134134.htm Xzibit https://vimeo.com/129895677 Digital E-Shop dress http://www.sostav.ru/publication/xzibit-prodolzhaet-prokachivat-17106.html

2014 Faces&Laces Sneaker Freaker ssfmag.ru Youth https://player.vimeo.com/video/72160267 https://vimeo.com/72121548

2010 Ekomebel https://www.kommersant.ru/doc/1543575

2006 Opel for General Motors http://www.advertology.ru/article37151.htm

Golden Europe Effie Award Запуск Naturella for Procter & Gamble.

  • #mgimo
  • #marketing
  • #advertising
  • #sports
  • #brandcommunicaiton
  • Work
    • Continue work in Marketing and Advertising
  • Education
    • MGIMO
    • Moscow Government University of Foreign Relations
    • Specialisation: Marketing and Economics