With a background in health, Allan learnt first-hand the value of thorough research, clear communication and customer feedback.

This insight led to Allan co-founding his own e-health start-up at the age of 22, Allan was able to identify a gap in the market and successfully create a platform for remote injury management. He successfully optimised the content marketing strategy, leveraged social media and fostered a niche community to create a sizable user-base, acquiring hundreds of paying users.

This provided a strong foundation, which led to Allan consulting a number of early-stage start-ups.

Allan has been an active member in the Sydney Start-Up scene and is passionate about improving the ecosystem down-under. He has volunteered time to organise free events, as well as run digital marketing courses out of General Assembly.

In 2017, Allan joined Blys, and has since been heading the Sales team expansion into the corporate massage market. Blys provide a range of wellness solutions Australia-Wide to hotels, events, offices and aged care. Allan has leveraged his background in health and B2B sales to provide strong growth for Blys.