As the Director of Creative Development at Smiletime, Allegra is on the hunt for storytellers, influencers, thought leaders and all-around media mavericks looking for a new way to strike intimate and authentic connections with their fans. Smiletime is a video platform for premium content that allows audiences to serve as an integral part of the storytelling, with the opportunity to drive, interact and engage with content on screen.
After graduating magna cum laude from the University of Southern California’s School of Cinematic Arts, Allegra joined the development team at Electus. Led by founder Ben Silverman, Electus is a next generation studio enabling premium content creators to engage with advertising and technology partners at the inception of the creative process and partner on the finished product across a global and multi-platform distribution model.
As a Presidential Scholar at USC, Allegra completed a media-rich senior thesis in which she developed prototypes that demonstrate how mainstream television can integrate transmedia storytelling into popular, relationship-driven series. Her latest piece, "Lizzie in Real Life: Social and Narrative Immersion Through Transmedia in 'The Lizzie Bennet Diaries,'" was published in the June 2014 issue of Spectator, the USC School of Cinematic Arts' internationally distinguished journal of film and television criticism, as well as the Fall 2015 issue of Film Matters.
Allegra is also an award-winning arts and entertainment journalist whose work has appeared in Variety, The Los Angeles Times, Mashable and USA Today. Her research interests include network identity and branding, remix culture, feminist theory, and participatory culture in television.