Bio:

Allegra is the Co-Founder, COO of Eyeist, (www.eyeist.com) an innovative online portfolio review service. Built from the ground up using cutting-edge HTML5 technology, Eyeist facilitates the delivery of expert reviews and career guidance by leading photo industry professionals to photographers from around the world.Prior to Eyeist, Allegra had been a Picture/Visual Strategist, Creative Director and Consultant to artists, photographers, and other businesses. She was formerly the Director of Talent and Agent Branding at The Workbook. As an independent Consultant and Creative Director in her own business, Allegra is known for her broad overview of the commercial photography industry. Recognized as a community builder, her diverse client base has sought her advice in such areas as sales strategy, image forecasting, marketing, business development, and portfolio development for individual talent. Allegra is a recognized Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent speaker, panelist and reviewer at Photo Plus, APA, ASMP, and the Palm Springs Photo Festival. Her seminars have included: "Creating Original Portfolio Images", "How to Edit Your Own Work" as well as workshops including open critiques for emergent and established photographers.Allegra continues to regularly critique the final student projects at the International Center of Photography, School of Visual Arts, NYU, Parsons, FIT and Art CenterIn addition, she is the owner/moderator of 2 online industry forums: Art + Photo Agents Forum for commercial artist's representatives, and Art Producers Forum for advertising agency art buyers and photo editors. Specialties: Strategic Visual Branding and Identity, Presentation Skills, Sales, Sales Training, Picture Editing, Marketing, Creative Direction. Agent/Talent Arbitration

Format:

Private Project + Hourly Consultation

Seminars/Workshops

Education

Portfolio/Web Critiques

Specialties: Strategic Visual Branding and Identity, Presentation, Sales Training, Photo Editing, Marketing, Creative Direction. Agent/Talent Arbitration

Contact: [email protected] / 917.767.7206