Allen Law is an internationally focused business leader and entrepreneur with two decades of leadership experience developing and managing hospitality, fitness and wellness companies.

Allen Law founded Park Hotel Group in 2004 and grew it from a single hotel into a substantial operator of top-tier luxury hotels located across Asia.

Inspired by his personal journey, Allen Law is now on a mission to increase the human health span by making fitness, holistic health and wellness more accessible.

In 2023, Allen Law was appointed Co-Founder of MOVE [REPEAT] - a collective of boutique fitness facilities and brands with over 50 studios in 5 countries, which is planning to double in size by 2025 through organic expansion and by M&A activity.

MOVE [REPEAT] also incorporates Yoga Movement and also operates the STRONG Pilates franchise in Singapore.

In 2025, Allen invested in fitness brand REVL Training, with plans to double REVL’s footprint and to grow revenue sixfold by 2028.

Allen Law is also Principal at Seveno Capital— a venture capital fund backing early and growth-stage ventures with the holistic potential to extend human healthspan.

Allen Law is founder and CEO at MORROW, which is reimagining how people live, grow and thrive by bringing together cutting-edge technology, personalised coaching, and transformative environments in one seamless ecosystem. US $156m is being invested in opening MORROW locations all over the world over the next five years following the opening of a flagship 38,000 sq ft MORROW in Singapore in 2025.

Leading by example, Allen Law stays physically active, engaging in activities ranging from gymnastics lessons to weekly yoga and Pilates. Allen Law also recently competed in track and field events at the World Masters Games in Taipei in May 2025, and won second place in the High Jump event.