Alison Bishop

Book Smarts: University of Guelph B.Comm, major in Marketing, 2006.

Notable Skills

Marketing plan development and execution, budget and invoice management.

Management of corporate Facebook and Twitter, training/supervision contributors. Experience using Foursquare, Flickr, Pinterest, Google+.

Event managemet for large trade shows, fundraisers, initamte small.

Web site managment; SEO, copy writing, video.

Engaging presentation skills, confidence in communicating and providing direction.

Print, digital and mobile project management; scoping, production, distribution/launch.

Career Highlights

Communications & Events Manager – Columbia Lake Health Club (12.11 - 10.2012)

Managed social media, website and e-newsletter utlizing Hootsuite, Facebook Insights, Google Analytics, Constant Contact, Mindbody

Designed, printed and distributed promotional material.

Lead events and liased with community partners for fundraising.

Digital Outreach & Mktg Coordinator (09.2011 to 12.2011) – Ren's Pets Depot

Managed Facebook, Twitter and Foursquare, built and executed in-store/online contests with ShortStack and e-flyers using Campaigner.

Maintained online store through Magento; wrote product descriptions, updated/added products.

Communications & Meetings Coord – MarkIV (01.2011 to 08.2011)

Managed projects for PepsiCo; scoping, budget, critical paths, collection of content, translations, creative briefs, production, distribution.

Planned and executed events; negotiating and managing venue, catering, AV contracts.

Accessories Marketing Mgr – Research In Motion (02.2009 to 08.2010)

Launched and promoted new and in-market accessories through fixtures, signage, collateral, sales incentives and training.

Managed relationship with BlackBerry Store and category presence at events; CTIA, South by South West, Wireless Enterprise Symposium.

Indirect Marketing Specialist - RIM(01.08 - 02.09)

Operationalized sustaining activities for sales team and managed inventory of dealer sales tools.

Worked with dealers, agencies and internal brand team to design print material.