Allison Arthur

Marketing, Writer, and Social Media Manager in Chicago, Illinois

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I’m a Marketing Manager living in Chicago, Illinois. I build branding, content, and marketing campaigns for The Kini Group, which provides easy access to advanced business analytics and reporting through its cloud-based software, KiniMetrix.

Companies of all sizes use the solution to find insights for gross margin improvement quickly and intuitively using their sales transaction data.

KiniMetrix customers identify critical issues and opportunities related to sales performance, price/volume/mix, customer churn, price realization, and any other metric area they deem important to their business objectives.