Consultant, Director, and Marketer in Long Beach, California
David Alpern is an accomplished Internet Marketing MBA from a top 25 program (USC Marshall) with a 15+ year track record of proven success in interactive digital advertising developing effective website campaigns and implementing B2B and B2C digital media and ecommerce strategies.
Being early to Internet advertising, starting with AltaVista, I have gravitated to an in-house mentality having worked with clients in multiple industries: automotive, education, healthcare, media, retail, credit, and travel, executing on initiatives from conception to implementation. I've seen big budgets, big names, big results and have trained and taught advertising in-house and at the university level. I have been on the client side, the agency side, the vendor side, and the media side.
Passionate about emerging media, I have provided thought leadership at numerous industry events across the country on the latest digital media trends, such as mobile, audience targeting, and social media, across multiple business units. I understand the macro picture alongside the minute details necessary for delivering revenue and profit growth solutions within organizations operating at Internet speed.
The secret to success is to work like it's your own buck and when you do find a big mistake, sometimes the best step is to go for lunch and share a margarita. Then you go back and fix it.
Currently freelancing with several clients and looking to return back to an in-house role on the client side as a strategically-focused digital ecommerce marketing executive.