Alpha Architect was launched in 2010 as a quantitative consultant. While gaining experience in the investment world, it launched its asset management business in 2012. They launched it as an ‘Alpha Architect Mission’ in which they aimed to create sustainable investors. They offer services in the form of ETFs and SMAs. With the belief that education is critical to creating long-term investors, they educate financial professionals about result-oriented investment strategies. They use quantitative tools instead of human analysis to mitigate the risks involved in investing.