I help sports organizations turn strategy into operating results. My focus is how federations, clubs and sports businesses are governed, structured, staffed and led.

My advisory work covers practical organizational questions: Are responsibilities clear? Does the operating model support the strategy? What leadership and workforce capabilities are missing? What needs to change for the organization to deliver?

Today, I am Founder and Managing Director of the Saudi Sports Professionals Network (SSPN). I also serve as Secretary General of Yoga Global Federation. Through SSPN, my work combines sports advisory, workforce intelligence, talent mapping and organizational development.

I bring 15+ years of experience in sport, spanning executive leadership, governance, entrepreneurship and international federation administration. My previous roles include CEO of the Saudi Boxing Federation and Vice Chairman of the Saudi Gymnastics Federation.

Based in Riyadh, I bring international federation experience alongside specialist insight into Saudi Arabia and the GCC. I also support international organizations assessing the region’s sports market, potential partners and operating requirements.

As a speaker and moderator, I focus on building sports organizations that can execute. My subjects include governance, leadership, workforce and the relationship between strategy and delivery. My sessions explore the decisions leaders face when building teams, assigning responsibility and managing organizational growth.

For advisory assignments, executive workshops, keynote speaking or moderation, message me with your organization and objective.