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Advertising & Marketing Consultant, Project Manager, and Writer in Pittsburgh, Pennsylvania
Alyson Stephan founded AMS Consulting in Los Angeles in 2008, developing and executing successful marketing plans for clients ranging from small business owners to major motion picture studios. AMS Consulting works with national and international clients to provide demographic and market research, strategic analysis, creative direction, copywriting and editing, design and production of print ads, film and video production, radio and TV spots, email and direct mail campaigns, SEO, ROI and CRM initiaives, social media marketing and management, web design, corporate identity and branding, logos and photography.
Prior to AMS Consulting, Ms. Stephan founded ShineOla Films in 1998 creating award-winning marketing and advertising campaigns for over 100 feature films and video games with offices located in New York City and Los Angeles. In addition to business development and client relations management, Alyson was responsible for concept development, creative direction, copywriting, and the design and production of a range of projects including theatrical marketing campaigns, TV spots, radio and print ads, corporate identity programs, trade advertising, marketing collateral, direct mail campaigns, exhibit graphics, web branding and site design.
At ShineOla Films, Alyson conceived and created highly successful national and international advertising campaigns for multimillion dollar projects with P&A budgets to match. She has been nominated and won numerous advertising awards from prestigious sources such as The Hollywood Reporter Key Art Awards and The Golden Trailer Awards. Alyson was also responsible for PR and media relations, including the writing and placement of articles in industry trade publications, and worked with research groups such as NRG to provide clients with the best competitive positioning for their product.
Ms. Stephan is a published author, journalist, and independent filmmaker whose films have been broadcast and shown in festivals worldwide. Alyson directs special shoots for feature films, TV and second screen, video games, promos, music videos, electronic press kits (EPKs), and DVD Extras content. Alyson's responsibilities include project management, marketing communications, public relations, and conceptual design and development of advertising campaigns and marketing collateral—managing creative teams and crews of up to 50 people.