Alyssa Wilhite

I recently graduated from University of California, Santa Barbara with a double degree in Communications and History. Currently, I am trying to launch my career in the Marketing industry, specifically in areas relating to Market Strategy, Project Management, and Brand Building. I am passionate about this are because I have an addiction to product packaging. I am highly vulnerable to products whose packaging offers the consumer emotional, intangible benefits in addition to the actual product. As a result of my propensity to purchase one product over another purely based on packaging I want to focus my career on marketing strategies, campaigns, and brand building techniques that sell products based on the emotional benefits they provide the consumer with.

To achieve this, I created a blog that chronicles my experiences on interviews, what I have learned about the marketing industry, and the innovative abilities of social media campaigns. Check it out at