Alyssa G
SVP of eCommerce and Founder in New York
Alyssa is an influential eCommerce leader with over 15 years of experience across both startups and Fortune 500 retailers. She is the Founder & CEO of upstatery.com and SVP of eCommerce at primary.com.
Successful in leading high-profile strategic projects and initiatives, skilled at multi-level team management, and extensive exposure to C-Suite. Hyper-focused on delivering results and entrepreneurial at heart.
She has experience in Site Mangegement, Merchandising, Replatforming, Brand Launches, Marketing, Product Management, Buying and Analytics.
Alyssa is fueled by her passion for bridging the gap where business and technology meet. Her hunger and determination to turn information into action has contributed to increasing responsibilities throughout her career and continued success in her roles.
When not at work, Alyssa spends her time outdoors, which helps her to stay grounded. She also loves leveraging her creative side through DIY projects.