Amanda R. Luciano

Amanda R. Luciano

I am very passionate about digital marketing; particularly pay-per-click advertising. I love being able to use my analysis and problem solving skills on a daily basis while also incorporating my creative side. I love that the digital advertising space is constantly in changing and evolving, always keeping on my toes. I've learned that it is sometimes a very complex world in the digital marketing space, but I am always excited to expand my knowledge and skills.I initially got into search engine marketing through an internship opportunity at Rocket Clicks; a digital marketing agency. I was able to learn the required skills to become a full time paid advertising analyst within six months. Throughout my time at Rocket Clicks I managed advertising accounts for 5 clients and $200K in ad spend at any one time. I had the opportunity to create and maintain training materials and work with incoming interns. I was also actively involved in our internal Culture Committee, which helped keep employees involved in the community.I currently work at an e-commerce company as their resident Search Engine Marketing Specialist. I manage over $100K in pay-per-click and remarketing channels with the exception of social. I also contribute to our search engine optimization and website management responsibilities.I have experience with a variety of platforms including Google AdWords, BingAd Center and Yahoo! Gemini, AdRoll. I also work with third party sites such as Google Analytics, Marin Software and Brightedge.