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Amanda Irel Sajecki
New York City
I'm a Strategist at a global digital creative agency, where I work on strategic planning in integrated marketing - across digital and direct channels. Passionate in psychology, I focus my work on ensuring that advertising is relevant to people – how they think, their motivations, and what challenges they face. My specialization is in providing consumer insights via segmentations, personas, journey mapping, and ethnography. I also have experience with brand planning, content strategy, and social media strategy. Aside from strategy, I am a contributing writer to several career advice blogs.