Amanda Tring Stephen

Demonstrate success in the following key areas:

Online promotions Social media Project management

Email marketing SEO and SEM Copywriting, editing, art direction

LAVALIFE CORP./First Media Group Inc., Toronto, ON July 2009 – Present

Marketing Manager

Responsible for email channel management, social media, on-site member conversion and retention, and on-site member promotions

Developed email campaign strategy and managed overall implementation of campaigns to promote the product plus retain and convert members, sending over 2 million emails a month; involves art direction, copy writing and some html Successfully managed annual Top Singles contest and first-ever summer event; over 8 months of planning involving managing promotion calendar, copy writing and art direction for variety of mediums including print, TV, web banners, transit, social media and email and liaising with cross-functional teams and external companies Developed various creative elements to promote various on-site campaigns including overlays, web banners and buttonsManaged social media for Lavalife involving Facebook promotions, building relationships and increasing member reach; developed Facebook-only campaign increasing the number of followers by x % and retaining x%Work closely with in-house creative studio delivering briefs, working cross functionally with product designers, data management, web technology and testers to implement and manage campaigns to completion. Measure marketing programs and present recommendations on existing campaigns and new strategiesManaged one direct report: Marketing Coordinator for one year; involved setting annual goals and developing her marketing skills

TORSTAR DIGITAL, Toronto, ON April 2008 – January 2009

Marketing Manager

Responsible for marketing, & 3 vertical sites to increase brand awareness & drive traffic

Created online and print ads to build brand and campaign awar