Amanda Louie joined RCR Wireless in February 2010. As a member of the RCR Wireless team, her efforts include interactive & strategic business development through marketing programs and high-level networking events. Through local market research and rich knowledge of interactive media best practices, efforts with RCR Wireless as well as RCR Wireless partners and clients have included identifying and implementing programs that leverage a company's value added propositions in order to increase brand awareness, establish strategic partnerships and gain market share in their respective industry segments.
Prior to joining RCR Wireless, Amanda served as Director of Marketing with WiMax.com. Responsibilities included developing and maintaining positive relationships with key industry players through problem-solving efforts and implementation of strategic marketing plans.
In June 2011, the Women's Wireless Leadership Forum recognized Amanda Louie as the association's member of the month.
Areas of expertise include: digital media, B-to-B publishing, interactive marketing, lead generation, next generation wireless technologies, mobile industry, enterprise mobility, event marketing, strategic and conceptual selling.