Content Strategist and Social Media Manager in Chicago, Illinois
I'm a creative, data-driven marketing professional specializing in content creation and strategy for lead generation. I get to know ideal customers, then write directly to them - whether it's a Tweet or an ebook. I'm happiest diving into research mode for a blog post that will wow the audience while maintaining a distinct and engaging brand voice.
In the end, every effort ties back to results; I'm never without an Excel spreadsheet or the HubSpot Reports tab open. Understanding the numbers and constantly striving to do better allows me to make the most of the Inbound methodology, growing a truly engaged audience of future customers.
Outside of digital content, I'm heavily engaged in culture efforts. After a company acquisition, I was a member of the Culture Committee, founded to understand the values that would define the company going forward. I am also co-chair of my workplace's "Fun Committee", a group dedicated to orchestrating fun events that simultaneously support the culture we're working to build. In addition, I'm responsible for more than just our client-facing social media; I work with HR and Recruiting on our LinkedIn and Glassdoor employer branding to entice top talent in the hyper-competitive technology field.