Amara (Poolswasdi) Hulslander

UX Designer and University Lecturer in Denver, Colorado

View my portfolio

I'm currently at Amazon working in the hardlines consumer electronics division, focusing on retail customer experience design for Amazon Wireless. Previous to my current role, I was in the consumer marketing organization and worked on a handful of projects: the Amazon Windows 8 shopping app, Amazon Assistant, email marketing, Amazon Smile, internal brand, Amazon Associates, and more. I was also one of the UX design leads on Amazon Go, the self-service high tech grocery store concept set to debut in 2017.

At Sphero, I focused on design interusability and distributed user experiences across multiple devices. I worked on the experiences of Sphero’s family of products -- the Star Wars BB-8 app-enabled droid, Star Wars Force Band, Sphero 2.0, Ollie/Darkside, SPRK, and other new emerging projects. I lead the user research program across all connected play experiences, generally on a near-$0 budget. My varied responsibilities included human factors design, interactive design, concept testing, and usability optimization.

I've also ran my own design studio, consulted with a handful of LA-based startups, and even spent years pursuing my own startup. When I'm not designing, I enjoy running, reading, traveling, photography, and playing video games.

I currently teach Interactive Design at University of Colorado-Denver and UX Design at General Assembly-Denver.

  • Work
    • Amazon, UC Denver, et al
  • Education
    • Iowa State University